Commerce system
FRAME
FRAME
FRAME
Commerce with less friction.
Commerce with less friction.
Commerce with less friction.
React / TypeScript / Commerce API
Less, with purpose.
OVERVIEW
A modular storefront and operations system for an independent design label.
A modular storefront and operations system for an independent design label.
CHALLENGE
Product discovery and order management had grown apart. Customers needed a simpler buying path and the team needed one dependable source of inventory.
Product discovery and order management had grown apart. Customers needed a simpler buying path and the team needed one dependable source of inventory.
APPROACH
We started with the product catalogue, defined a shared data model and reduced the purchase journey to its essential decisions.
We started with the product catalogue, defined a shared data model and reduced the purchase journey to its essential decisions.
SYSTEM
A typed commerce adapter connects the storefront, stock and order events. Product variations stay consistent across every surface.
A typed commerce adapter connects the storefront, stock and order events. Product variations stay consistent across every surface.
DESIGN
Product imagery gets room to breathe. Specifications, sizes and availability stay close to the action instead of hiding behind tabs.
Product imagery gets room to breathe. Specifications, sizes and availability stay close to the action instead of hiding behind tabs.
DEVELOPMENT
Server-rendered product content, lean client bundles and resilient cart states support slower devices and interrupted sessions.
Server-rendered product content, lean client bundles and resilient cart states support slower devices and interrupted sessions.
INTERACTION
Variant changes preserve focus. Cart feedback is immediate and reversible, with clear validation before checkout.
Variant changes preserve focus. Cart feedback is immediate and reversible, with clear validation before checkout.
RESULTS
Concept build. Includes example products and a simulated cart flow; no live payments are collected.
Concept build. Includes example products and a simulated cart flow; no live payments are collected.
CONTINUE EXPLORING